SumUp + Pix
PROJECT OVERVIEW
Designs made in EBAC course.
With the product structure defined, I explored two distinct visual directions to find the style that best fit both the brand and the user experience I wanted to create.
Each concept experimented with different colors, typography, and interface patterns while keeping the same core user flows. Comparing the two approaches made it easier to evaluate what communicated the brand more effectively, improved readability, and created a more consistent experience.
THE FUTURE IN YOUR HANDS
clean tech
aesthetic neons sci-fi
TECHNOLOGY MATCHES EVERYTHING
clean modern
neutral inviting aesthetic
Initial research
To make sure the redesign felt like a natural extension of the product, I based both themes on the design guidelines provided by the two companies involved in the project.
Instead of starting from scratch, I used their existing brand systems as a foundation, adapting colors, typography, and visual elements into a cohesive interface.
Themes
I wanted to experiment with both ends of an extreme.
The first theme embraced a more vibrant, technology-driven aesthetic, already used in SumUp, using bold colors and stronger visual contrast to create a modern, energetic feel. The second took a more restrained approach, with a cleaner color palette and a calmer interface designed to reduce visual noise and keep the focus on the content.
Exploring both extremes helped me understand how each direction influenced the overall experience and made it easier to identify the right balance between a strong visual identity and everyday usability.
THE FUTURE IN YOUR HANDS
clean tech
aesthetic neons sci-fi
TECHNOLOGY MATCHES EVERYTHING
clean modern
neutral inviting aesthetic
Final Product - Landing Page
What I learned
Designing for an established company comes with a different kind of challenge. Unlike starting from scratch, there is already a visual language, a set of guidelines, and a level of consistency that the new design needs to respect.
The challenge was finding the balance between staying true to the brand and creating something that felt fresh. Working within those boundaries pushed me to think more creatively about how far I could take the existing visual language without losing what made the brand recognizable.
Sometimes, the most interesting design solutions come from learning how to work within constraints.